SEO Program Manager

Job Description

Join the Apple SEO team to shape the voice of Apple products in organic search to billions of people.

Requirements

• Minimum of 7 years of experience with SEO for a global brand or digital agency
• Solid experience managing complex and time-critical technical projects
• Experience with in-depth keyword and topic research
• In-depth knowledge of the latest SEO standard methodologies across all significant worldwide search engines
• Proficiency in SEO tools such as Google Search Console, seoClarity, Ahrefs, and Screaming Frog

Responsibilities

• Shape the organic search strategy for Apple products and services
• Support a major website re-platforming project and ensure minimal impact on organic search performance
• Manage the organic search feature backlog and bring SEO technical projects from ideation to production
• Conduct thorough keyword research and competitive analysis
• Collaborate with cross-functional teams to integrate SEO requirements into digital efforts and product launches
• Monitor, analyze, and report on SEO performance and search trends
• Contribute to the development of operational standards for future platforms
• Create and maintain relationships with key partners to advocate for SEO initiatives