The Software Engineer on the Audience Activation team at Netflix will focus on designing and developing Conversion APIs and Audience Onboarding systems. This role is crucial for enhancing audience activation, measurement, optimization, retargeting, and reporting capabilities. The team prioritizes member privacy while providing engaging advertising experiences. The ideal candidate will thrive in a collaborative environment that values continuous learning and diversity.

• Proven track record of solving complex technical problems requiring cross-organization collaboration.
• Demonstrated experience in building server-to-server, batch, and pixel Conversion APIs.
• Expertise in leveraging conversion events for retargeting and outcome-based optimization.
• Practical experience with streaming event architectures and technologies like Kafka and Flink.
• Strong understanding of ad technology, programmatic advertising, and digital marketing trends.
• Excellent communication, negotiation, and relationship-building skills.
• Ability to manage multiple priorities in a fast-paced work environment.

• Design and develop Netflix Conversion APIs and Audience Onboarding systems.
• Build high-volume, low-latency services for ingesting user engagement events.
• Support various ingestion methods including server-to-server streaming and batch uploads.
• Collaborate with a skilled team dedicated to ads technology and user privacy.
• Ensure compliance with global ads regulations and privacy standards.

• Employees at Netflix are often offered flexible, people-first benefits—unlimited time away, generous parental leave, global family-forming support, mental-health programs (mindfulness, free counseling/coaching), and health coverage tailored by country. Financially, Netflix pays at personal top-of-market and lets employees choose their mix of cash vs. fully-vested 10-year stock options, alongside donation and volunteer matching. Convenience perks can include trust-based travel/expense policies, relocation support, and “Work, Not Drive” rideshare flexibility.