The Senior Marketing Process Consultant focuses on optimizing marketing campaign execution operations for clients. This role involves advising clients on their current processes and identifying gaps to redesign future-state operating models. The consultant will leverage AI and GenAI to enhance speed, accuracy, and scalability in marketing operations. This position emphasizes strategy, workflow optimization, and operational excellence rather than hands-on campaign building.

• Bachelor's degree is required.
• At least 8 years of experience in marketing operations, campaign management, or lifecycle marketing.
• Strong understanding of campaign execution workflows and operational governance.
• Proven expertise in improving and optimizing marketing processes.
• Ability to guide clients through operating-model redesign and AI/GenAI adoption.

• Serve as a subject matter expert in marketing campaign execution operations.
• Conduct assessments of client campaign execution ecosystems.
• Diagnose bottlenecks across the end-to-end execution lifecycle.
• Map current-state workflows and design future-state operating models.
• Advise clients on GenAI use cases and recommend improvements to campaign platforms.
• Lead senior stakeholder interviews to identify capability gaps and facilitate workshops.

• IBM offers competitive compensation, healthcare coverage, retirement programs, paid parental leave, tuition assistance, wellness programs, flexible work options, and extensive learning and certification resources.