The Senior Marketing Process Consultant in Content & Creative serves as a subject matter expert in content operations and creative production. This role focuses on advising clients on their content workflows, identifying gaps, and redesigning operating models to enhance efficiency and performance. The position bridges strategy, operations, and creative enablement without engaging in hands-on production. The consultant will leverage AI and GenAI to modernize content processes and improve client outcomes.

• Bachelor's degree is required.
• 10 years of experience in content strategy, creative operations, or agency/brand creative leadership is necessary.
• Strong understanding of creative workflows, content operations, and production processes is essential.
• Experience in B2B Marketing and familiarity with technologies such as Adobe and Salesforce is preferred.

• Conduct assessments of client content and creative ecosystems, including team structure and workflows.
• Diagnose bottlenecks across the content lifecycle from ideation to reuse.
• Design future-state content operating models and recommend suitable content platforms.
• Advise clients on GenAI use cases and lead stakeholder interviews to identify needs and skill gaps.
• Build roadmaps for content modernization and facilitate workshops with senior client stakeholders.

• IBM offers competitive compensation, healthcare coverage, retirement programs, paid parental leave, tuition assistance, wellness programs, flexible work options, and extensive learning and certification resources.