The Sr. Marketing Consultant - Strategy and Transformation role at IBM Consulting focuses on redefining growth strategies across marketing, sales, commerce, and customer engagement. The consultant will work closely with senior business and technology leaders to modernize customer operations and leverage AI for value creation. This position emphasizes the integration of various customer functions into unified growth systems. The ideal candidate will be part of a team that fosters innovation and continuous growth, helping clients achieve measurable business outcomes.

• Bachelor's degree is required, while a Master's degree is preferred.
• Proven experience developing customer, growth, or digital transformation strategies.
• Strong understanding of AI, automation, and data-driven decision-making.
• Experience advising clients on strategic business initiatives such as loyalty and customer growth.
• Familiarity with customer data platforms and measurement frameworks.

• Define and drive customer and growth strategies that connect marketing, sales, service, commerce, and operations.
• Help clients accelerate strategic growth priorities such as customer lifetime value and digital commerce.
• Design future-state customer operating models leveraging AI and automation.
• Identify measurable business outcomes and develop transformation roadmaps.
• Lead market research and customer insight development to identify new growth opportunities.

• IBM offers competitive compensation, healthcare coverage, retirement programs, paid parental leave, tuition assistance, wellness programs, flexible work options, and extensive learning and certification resources.