The SEO Program Manager will lead content optimization strategies across Apple's digital ecosystem, focusing on enhancing how millions discover Apple through search platforms. This role is part of the Apple Store Online team, which aims to provide a magical digital shopping experience. The manager will collaborate with various teams to integrate SEO into product launches and campaigns. The position requires a blend of data-driven decision-making and creative storytelling to optimize content effectively.

• 7+ years of hands-on SEO experience with a focus on content optimization.
• Experience managing an SEO content roadmap for multiple product lines or business segments.
• Proven ability to conduct large-scale keyword research projects.
• Experience presenting SEO performance reports to senior stakeholders.
• Experience publishing content targeting AI-powered search surfaces.
• Experience managing SEO across multiple markets or languages.
• Experience working embedded within a product launch or campaign team.

• Own and execute content optimization roadmaps across multiple product lines.
• Develop data-driven content strategies that address user intent and search demand.
• Drive on-page optimization programs including metadata strategy and content structure.
• Partner with cross-functional teams to integrate SEO into product launches and campaigns.

• Employees at Apple are often offered comprehensive benefits that support physical and mental well-being—flexible medical plans, confidential counseling, onsite wellness centers at major campuses, and resources for fitness and daily life. Families typically receive fertility support, paid parental leave with gradual return, caregiving leave, and dependent-care guidance, while financial perks commonly include stock grants (with purchase discounts), 401(k) matching, and income-protection coverage. Employees also see robust time off, Apple University learning and tuition reimbursement, donation matching and paid volunteer hours, and deep product and partner discounts.