This role focuses on leveraging transportation industry experience to engage and inspire Esri users and prospects in the Rail Industry. The position involves crafting and executing marketing campaigns while collaborating with internal stakeholders to define and measure the marketing plan. The ideal candidate will research and report on factors affecting the Rail market and contribute to the growth of the Rail Industry community. This position requires strong communication and organizational skills to manage various marketing initiatives.

• 5+ years of experience in a transportation discipline focused on the Rail market
• Knowledge of GIS and its application within the Rail Industry
• Excellent communication skills to include written, verbal, and presentation
• Highly organized, self-motivated, and have a strong ability to multi-task activities with shifting priorities
• Quick learner with a positive attitude
• Strong decision-making, problem-resolution, and creative thinking skills
• Team player with strong interpersonal skills
• Ability and willingness to travel
• Bachelor's degree in planning, GIS, geography, or public/business administration

• Assist Industry Managers in engaging with marketing, sales, products, professional services, international distributors, education, and partner teams to deliver campaign tactics successfully
• Support a regular cadence of content that drives awareness, demand, and community
• Draw upon industry knowledge, research, writing, and collaboration skills
• Prepare for, manage logistics and personally engage in rail industry-related conferences, tradeshows, seminars, webinars, and user group meetings
• Contribute to the growth of the Rail Industry community on social media and the Esri Community
• Work collaboratively with marketing staff to create, manage, and execute campaign tactics
• Track campaign progress and proactively work with internal and external customers to move activities forward
• Prepare content using rail industry knowledge, research, and relationships
• Research, evaluate, and assist efforts on strategic industry positioning
• Develop deep GIS domain expertise and provide industry expertise to support internal requests, partner engagements, and customer meetings