The Regional Marketing Lead Analyst is a strategic marketing professional focused on developing and executing integrated marketing initiatives to support Citi Private Bank's growth in North America. This role involves close collaboration with bankers, investment professionals, and business leaders to translate commercial priorities into effective marketing programs. The ideal candidate will have a deep understanding of the Ultra High Net Worth client segment and will leverage data and market insights to enhance client engagement and drive business development outcomes. The primary focus is on driving marketing strategy while also supporting operational activities for the marketing team.

• 6-10 years of marketing experience, preferably within financial services or related industries.
• Demonstrated experience developing and executing strategic marketing programs that drive business outcomes.
• Strong ability to partner with senior business stakeholders and translate business objectives into marketing strategies.
• Proven project leadership skills with experience managing multiple initiatives from concept through execution.
• Strong analytical mindset with the ability to interpret performance data and generate actionable insights.
• Deep understanding of the Ultra High Net Worth client segment and their unique needs.
• Excellent communication, presentation, and stakeholder management skills.
• Familiarity with Salesforce and marketing performance reporting.

• Own and drive a portfolio of regional marketing initiatives aligned to Private Bank growth priorities.
• Partner directly with bankers and investment teams to understand commercial objectives and translate them into marketing strategies.
• Develop integrated marketing plans that support client acquisition and engagement.
• Lead end-to-end execution of marketing programs across multiple channels.
• Identify opportunities to enhance the client experience through innovative marketing approaches.
• Serve as a trusted marketing advisor to business stakeholders.
• Drive collaboration across regional and global marketing teams.
• Monitor performance of marketing initiatives and recommend optimizations.
• Develop and execute marketing campaigns supporting key business priorities.
• Lead planning and execution of client and prospect events.
• Leverage Salesforce and other marketing tools for campaign execution and performance measurement.
• Analyze campaign effectiveness and client engagement metrics.
• Continuously explore innovative engagement approaches and marketing best practices.
• Monitor industry trends and emerging marketing best practices.
• Develop data-driven insights to inform marketing strategy.
• Support the Regional CPB Marketing Head with planning and reporting.
• Assist with management reporting and performance dashboards.
• Support regional marketing budget management.
• Coordinate cross-functional workflows and stakeholder communications.
• Ensure all marketing activities adhere to regulatory requirements.

• Citi offers a comprehensive benefits package including competitive pay, stock programs, healthcare coverage, retirement plans, paid time off, parental leave, and programs supporting employee wellbeing and professional development.