The Programmatic Campaign Analyst is a key member of Citi's in-house programmatic media team, responsible for executing, optimizing, and reporting on programmatic media investments. This role requires 2-5 years of hands-on experience in media activation platforms and strong analytical skills to support campaign performance. The analyst will work closely with the Senior Programmatic Campaign Manager to ensure operational excellence and adherence to strategic objectives. The position emphasizes collaboration with internal teams and external vendors to achieve business outcomes while safeguarding Citi's brand.

• 2-5 years of progressive hands-on experience within programmatic media, focusing on campaign execution and optimization.
• 2-5 years of experience in media, branding or advertising analytics.
• Strong hands-on experience running campaigns in DV360 is required.
• Demonstrated hands-on experience with leading programmatic activation platforms (DSPs).
• Foundational understanding of the AdTech and MarTech ecosystems.
• Solid analytical skills, with the ability to interpret data and contribute to strategic insights.
• Good communication and organizational skills.
• Detail-oriented and capable of managing multiple tasks in a fast-paced environment.
• Bachelor's degree or equivalent experience.

• Execute and optimize programmatic media campaigns across various platforms.
• Monitor campaign performance daily and assist in the analysis of programmatic metrics.
• Utilize various AdTech/MarTech tools for campaign setup, trafficking, tracking, and reporting.
• Support the Senior Programmatic Campaign Manager in communication with core programmatic vendors.
• Collaborate effectively with agency partners and internal teams to ensure seamless campaign execution.
• Adhere to established governance frameworks for programmatic media activities.
• Perform meticulous quality assurance checks on campaign setups, tracking, and reporting.
• Contribute to the understanding and application of programmatic technology.

• Citi offers a comprehensive benefits package including competitive pay, stock programs, healthcare coverage, retirement plans, paid time off, parental leave, and programs supporting employee wellbeing and professional development.