As a Product Marketing Analyst at Goldman Sachs, you will play a crucial role in shaping client and advisor experiences within the wealth management sector. You will lead the development of integrated marketing campaigns, ensuring consistent messaging across various channels. The Marketing & Client Engagement Team focuses on creating meaningful client interactions and strengthening relationships. Ideal candidates will possess strong financial acumen and a passion for marketing, contributing to the team's growth and success.

• Bachelor's Degree is required.
• 2+ years of professional experience in integrated marketing, product marketing, or a related field.
• Demonstrated experience building and executing integrated, multi-channel marketing campaigns across diverse audiences and products.
• Experience in financial services, particularly in wealth management or investments, is strongly preferred.
• Strong copywriting and editorial skills with the ability to write clearly and creatively.
• Ability to develop audience-specific messaging frameworks and campaign strategies that drive measurable engagement.
• Familiarity with design tools across the Microsoft suite.
• Proven ability to execute distinctive, results-driven marketing programs in the marketplace.
• Strong interpersonal skills and comfort working in a team-oriented environment.
• Ability to thrive in a fast-paced environment and think clearly under pressure.
• Highly organized with sharp attention to detail and excellent follow-through.
• Strong verbal and written communication skills.
• An entrepreneurial spirit and creative approach to problem-solving.

• Lead integrated marketing campaigns by developing, managing, and overseeing end-to-end marketing initiatives.
• Drive campaign strategy by building comprehensive, multi-channel marketing programs.
• Translate complex financial concepts into clear and compelling campaign narratives.
• Draft and edit copy for client-facing materials that are persuasive and on-brand.
• Collaborate with internal marketing teams and external partners to execute integrated campaigns.
• Manage campaigns from initial planning through to optimization and reporting.
• Partner with advisor teams to develop targeted content and campaigns for product awareness.
• Compose and design internal educational materials for advisor teams.
• Bring fresh ideas to maximize client engagement and enhance marketing effectiveness.
• Use a data-driven approach to measure and optimize campaign performance.
• Create regular reports on campaign results and share actionable insights with leadership.
• Contribute to the evolution of the Marketing team's processes for improved collaboration and efficiency.
• Manage invoicing, budget tracking, and statement of work approvals with precision.

• Employees at Goldman Sachs are often offered comprehensive benefits, including medical, dental, life and disability coverage, generous vacation and holidays, and robust wellness resources such as EAP counseling, medical advocacy, on-site/virtual health services, and fitness support. Financial perks typically include retirement savings programs, live financial education, education support, and wealth-creation opportunities through equity awards and select investment programs. Many locations also provide family benefits (childcare resources, parental and family leaves, adoption/surrogacy support) and flexible work options like part-time schedules, job sharing, telecommuting, and alternate hours.