In this role, you will partner with consulting teams and clients to strategize research plans and lead the end-to-end research process. You will focus on generating qualitative and quantitative insights for B2C and B2B markets, translating findings into actionable business recommendations. The position is part of the Growth Marketing & Sales Solutions team, utilizing agile market research techniques to drive client success. You will be based in one of several major U.S. cities and will thrive in a high-performance culture that emphasizes continuous learning and collaboration.

• Bachelor's degree required; master's degree preferred.
• 4+ years of market research experience with a strong emphasis on quantitative experience and consumer and shopper insights.
• Well versed in usage and attitude measurement, brand equity measurement, concept testing, product testing, and segmentation.
• Advanced business knowledge and ability to translate business objectives into research objectives.
• Full understanding of research techniques, information sources, and statistical analysis/analytic techniques relevant to the role.
• Outstanding interpersonal and influencing skills.

• Partner with consulting teams to understand client business objectives and strategize research plans.
• Lead the end-to-end research process from design to insights.
• Generate qualitative and quantitative insights and translate findings into business recommendations.
• Advise on the analytics plan, including advanced modeling.
• Work with preferred vendors to program and field research to ensure high-quality data.
• Contribute to firm knowledge initiatives and collaborate with other consultants.

• Employees at McKinsey are often offered a comprehensive benefits package, including medical, dental, and vision coverage, prescription benefits, mental-health resources, expert medical opinions, and travel emergency protection. Financial benefits typically include retirement contributions and savings plans, life/accident/disability insurance, tax-advantaged accounts, and financial coaching. Many roles also feature generous paid time off (including volunteering days), flexible/hybrid work options, family care support (parental leave, fertility/adoption/surrogacy assistance, backup care), tuition reimbursement, transportation benefits, discounts, and matching gifts.