The Industry Specialist role at Esri focuses on leveraging experience in the National Mapping and Charting industry to create and execute marketing campaigns. This position involves researching market factors and collaborating with internal stakeholders to define and measure marketing plans. The role requires strong communication and organizational skills, as well as the ability to work across various teams. The ultimate goal is to drive successful campaigns and foster a strong user community in the National Mapping and Charting sector.

• 5+ years of experience working in the National Mapping and Charting industry
• Knowledge of GIS and its application within the National Mapping and Charting domains
• Excellent communication skills to include written, verbal, and presentation
• Highly organized, strongly self-motivated, and have the ability to multi-task activities with shifting priorities
• Quick learner with a positive attitude
• Strong decision-making, problem resolution, and creative thinking skills
• Team player with strong interpersonal skills
• Ability and willingness to travel internationally
• Bachelor's degree in marketing, GIS, geography, or related field

• Create, manage, and execute campaign tactics and related internal communications to meet integrated campaign success goals.
• Align and collaborate with multiple Esri teams including marketing, sales, product development, international distributors, training, and partner teams.
• Work with Industry Managers and Marketing Specialists to track campaign progress and proactively steer activities.
• Research, evaluate, and lead efforts on strategic industry positioning specific to the National Mapping and Charting industry.
• Collaborate across business development and professional services teams for identification of industry-specific solutions requirements.
• Develop and maintain a strong National Mapping and Charting user community through printed material, online forums, and user groups.
• Develop deep GIS domain expertise and provide product demonstrations and industry expertise to support press and analyst briefings.